Unveiling Huli: Mysuru’s Own World-Class Jaggery Rum

Hey Mysuru! We’ve got some exciting news for you. Our city, known for its rich heritage and vibrant culture, is about to make a mark in the world of fine spirits. Introducing Huli (ಹುಲಿ), a world-class single-origin jaggery rum, handcrafted right here in Mysuru at India’s first micro-distillery, located in the Adakanahalli Industrial Area, Nanjangud taluk.

Huli, which means ‘Tiger’ in Kannada, isn’t just any rum. It’s a tribute to our ancestors and their cherished traditions. This exceptional spirit is the result of an adventurous 8-year journey, filled with passion and dedication to revive a piece of our heritage.

A Taste of Our Heritage

So, what makes Huli special? It starts with the finest jaggery, a staple in Indian households, transformed into a premium rum that stands tall among the best in the world. Distilled, matured, and bottled in our very own Mysuru, Huli is a testament to what dedication and love for tradition can achieve.

Arun Urs, co-founder of the distillery, shares a bit of their journey: “You need to have a lot of patience in this venture. A lot. Had a few grey hairs when the process started, now even my eyebrows are greying. My co-founder Chandra, who is the originator of this whole thing, has almost gone bald. Remember, when in doubt, give a shout!”

This is a divine ode to the native spirits of India. Huli (ಹುಲಿ), Kannada for Tiger, is world-class single-origin jaggery rum handcrafted by us at our country’s first micro-distillery. A mad 8-year journey to bring back what our ancestors enjoyed has finally come to fruition! pic.twitter.com/zlHNooUSE7

— Aruna Urs (@Arunaurs) July 27, 2024

Coming Soon to a Shelf Near You

Mysuru and Bengaluru residents, get ready to embrace this exceptional rum. Huli will be hitting the retail shelves next month at Rs. 2800. And who knows, the price might even drop if the government decides to reduce ED/AED on higher slabbed products.

Behind the Scenes: Building a Distillery

Ever wondered what it takes to start a distillery? Arun gives us some insights. It’s not easy or tough; it’s just expensive and time-consuming. From getting environmental clearances to setting up a lab with a qualified chemist, it’s a journey filled with challenges and triumphs.

One curious reader asked, “Ella ok, but why Huli and not Bella?” Arun’s response was simple: “Good question. Because Bella is already registered by Amruth, and they are launching jaggery rum too!”

Thank you for making Huli go viral. Since many of you asked on the process of starting a distillery. Here is a short thread to help others out who might be just as lunatic as us (1/n)

— Aruna Urs (@Arunaurs) July 29, 2024

A Legacy Revived
The making of Huli is a dream realized, a dream to bring back what our ancestors enjoyed. It’s a divine ode to the native spirits of India, a product that every Mysurean can take pride in. Whether you’re a connoisseur of fine spirits or someone who appreciates tradition, Huli is a must-try.

So, next time you’re out shopping, keep an eye out for Huli. Raise your glass and toast to Mysuru’s rich cultural tapestry, one sip at a time.

For more updates and to learn more about Huli, stay tuned to MasthMysore.com, your portal to all things Mysuru!